What is Marketing?
Marketing Learnerships – Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation.
Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is “a set of processes that are interconnected and interdependent with other functions” of a business aimed at achieving customer interest and satisfaction.
Philip kotler defines marketing as :-marketing is about Satisfying needs and wants through an exchange process.
The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as “the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage.”
Marketing practice tended to be seen as a creative industry in the past, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science, [not in citation given]allowing numerous universities to offer Master-of-Science (MSc) programs. [not in citation given]
The process of marketing is that of bringing a product to market in which includes these steps: broad market research; market targeting and market segmentation; determining distribution, pricing and promotion strategies; developing a communications strategy; budgeting; and visioning long-term market development goals. Many parts of the marketing process (e.g. product design, art director, brand management, advertising, copywriting etc.) involve use of the creative arts.
•Skills in market / Customer Research
Requirements for Marketing Intern
•Temporary work experience an advantage
•Current CV accompanied by a cover letter
•Certified Copies of ID, Matric certificate & latest certificates and Academic records
Key Competencies for Marketing intern
•Communication (Verbal and Written)
•Creativity and Innovative
•Ability to work under Pressure
•Application will only be considered from South African Citizens
•Candidates who have already participated in an Internship programme will not be considered.
•Shortlisted candidates will be contacted within two week of closing date. Applicants who have not been contacted during this period may regard their applications as unsuccessful.
•Please be advised that we would, in line with our Employment Equity Plan, prefer to make an Affirmative Action placement
•Please note that this is a re-advertisement and candidates who previously applied need not apply this time.
How to Apply
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